Instead, your outcome, being your MCAT score, is dependent on multiple complex factors, including not only which study materials you choose, but also how you use them. Unlike a simple tool, your outcome isn’t straightforward based on a simple input. You don’t need me to tell you that the MCAT is a grueling test lasting over 7 hours, testing knowledge in 4 separate sections, and often taking 3 or more months of intense studying to adequately prepare for. Yet we’ve seen student after student fall for the score guarantee from various MCAT prep companies, only to be let down with a suboptimal score and a rejection of their guarantee claim. While this makes sense for products like tools, it doesn’t make sense for the MCAT. By offering a guarantee, you’re reassured that you’ll achieve the results you desire, and if you don’t, you have little to lose. You, as the consumer, are concerned whether or not the product or sold by a certain business will deliver on its promise. The money-back guarantee has been an increasingly prevalent marketing tactic, growing in popularity in the last decade. I’m reassured on the quality of the tool and it gives me the peace of mind.īut when it comes to studying for the MCAT, guarantees like these are misleading at best and dangerous at worst. Guarantees like these make sense, and is part of the reason I recently bought a nicer Craftsman breaker bar with a lifetime guarantee compared to cheaper alternatives on Amazon. If the tool breaks while you’re changing your oil or swapping your wheels, they’ll replace it for you, no questions asked. If you were doing work on your car, and needed to buy special equipment, it’s not uncommon to find a tool with a lifetime warranty and money back guarantee.
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